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You can’t browse pictures or profiles – you wait to be matched by the mystery algorithm after answering the 400 questions – then you are guided through a contact process.
With judgemental tick-boxes they would have filtered out the very person they are in love with now.
There are no compatibility filters, so once you’ve filtered by the basics, there’s no way of narrowing it down.
However, perhaps controversially, arguably this is more of a pro than a con – as the saying goes, opposites attract!
e Harmony is another massive player, with 3 million users signed up.
But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.
The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.